To design the best learning solution, we focus on the outcomes first, and content, second.
In the Learning Design phase, we start by focusing on the end: the outcomes that are the whole reason you’re investing in learning. The idea is to broaden your thinking. Clients frequently start by saying, “Here’s everything we need to tell learners.” We flip that and ask, “But what do you want learners to know, do, find, or believe? Does your content help achieve that?” By keeping your outcomes top-of-mind, it helps both you and us focus ONLY on the messages and learning solutions that most effectively lead your learners to those outcomes. Once we’ve identified the best learning solutions and planned the best approach, we’re ready for the Development phase.